A story made by memories

Every year our family becoms wider and bigger

I was a child but I still remember everything, I was there, over the sand, with my mind full of fluffy thoughts.
I was there to study trajectories of those circuits made just ​​of sand, or imaging impossible architectures which could stand upright only with the desire to be a child.
A sandwich on the shore, I was distracted only by a bucket and a spade.
I still hear the noisy races on those wooden walkways with my brothers.
Now I grew up.
I became a mother.

I see there my brothers,
mine and their children,
mine and their grandchildren:
I close my eyes
and I relive everything.


Everything we can offer and much more


Viareggio's beach has always been one of the gatherings for families who come not only from all over Tuscany, but also from all over Italy and Europe. Beach Club Bagno Pinocchio takes care of you from the 60's, discover our history!


Inside Pinocchio there is a cool court where you can spend sunny afternoons and an excellent bar service. If you want to taste and enjoy all the specialties of Viareggio you can try our restaurant.

beach club

We offer many different services: a play area for children and families, volleyball and basketball courts for young people and a swimming pool with Jacuzzi for those who prefer peace and quiet.

Pinocchio in Social


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Free Acquagym Courses

Every saturday and sunday of June, July and August

Free animation and entertainment service for your children

Every thursday of July and August at 5.30 p.m.

Our restaurant menu

Take a look to our daily menu!